Welcome to ClubPF
Community and resource hub for marketers who want to match their go-to-market to how people buy.
A Community For Marketers Who Want to Learn a Better Way to Grow
A Slack community and resource hub, ClubPF is a group of 600+ forward-thinkers who have noticed that the old generic playbooks B2B companies use to take their products to market are broken. 
Mark Kilens, previously a marketing leader at HubSpot and Drift, and Nick Bennett, previously a marketing leader at Clari and Alyce, created ClubPF to be the place that brings people together to learn a way to go-to-market that matches the way people buy today.
There are two ways to learn how to modernize your go-to-market to match how people buy today.
1) ClubPF Free that comes with The People-First Advantage book, a monthly webinar, and other practical GTM resources.
2) ClubPF Insider that includes a private Slack group and a resource hub with 200+ GTM templates, frameworks and masterclasses plus:
- A new go-to-market article posted every day in Slack by Mark
- 50 new masterclasses every year taught by GTM leaders and operators
- On-demand courses with knowledge checks
- In-person events and dinners
- Member matchmaking every month
ClubPF is a group of forward-thinkers who have noticed that the old generic playbooks B2B companies use to take their products to market are broken:
🤷 Buyers are inundated with “meh” content optimized for an algorithm, not humans.
📉 Digital channels are saturated, and have reached the point of diminishing returns.
🍪 We have entered the cookieless future, with an emphasis on privacy and a reliance on first-party data.
🤝 While prospects crave authentic connection, businesses optimize their GTM processes by minimizing the role of people.
🤦 Companies use outdated GTM strategies built for a time before AI — a time that has passed.
It's why we created the People-first GTM Model.
If you’re a GTM professional at a B2B company or entrepreneur who wants a better to grow and needs to pick up critical skills to thrive in the new era of GTM, ClubPF is for you.
In ClubPF you will:
🎓 Learn New Skills
Pick up new skills to create, capture and convert demand with cutting-edge, people-first GTM strategies.
🧩 Problem Solve and Get Feedback
Ask the community and get fast, honest and relevant feedback from top-performing peers.
🔎 Find Proven GTM Resources
Discover hundreds of new frameworks, templates and processes that you can use to take your career to the next level.
🤝 Meet Your Peers
Find connections with a group of passionate, friendly status-quo breakers and GTM experts.
🏅 Get Coaching and Mentorship
Access expert mentorships and get on-demand advice and coaching from pros who have been there, done that.
