Welcome to ClubPF

Community and resource hub for marketers who want to match their go-to-market to how people buy.

Become a People-first Marketer 

ClubPF is a group of 700+ forward-thinking marketer who have noticed that the old generic playbooks B2B companies use to take their products to market are broken. 

Become a modern, people-first marketer and take your marketing and business to new heights. Get a clear, proven roadmap to marketing success – with a supportive community of experienced marketers and GTM professionals.

Learn New Skills and Strategies to Growing Pipeline and Revenue

That's the core of ClubPF – a community and resource hub where you'll discover the tools, insights, and support to transform your marketing from generic to attention grabbing.

✔️ Understand the core principles and strategies of People-first GTM

✔️ Identify areas for improvement in your current GTM approach

✔️ Set clear, achievable goals aligned with your business objectives

ClubPF Free ($0) includes The People-First Advantage book packed with more than 135 ideas to improve your marketing outcomes, plus:

  • A Slack group for asking questions and networking
  • New webinars every month with GTM leaders
  • People-first GTM Playbook and Workbook

ClubPF Insider ($15 /month) includes a resource hub with more than 250 templates, frameworks, tools, and on-demand masterclasses plus:

  • New weekly GTM masterclasses taught by the best B2B marketers
  • People-first GTM course and certification
  • A private one hour strategy or coaching call with Mark or Nick
  • Member matchmaking every month
  • Private Slack channels for Insider members only

Craft a powerful, People-first GTM strategy that resonates with your target audience.

✔️ Create detailed, empathy-driven buyer personas to guide your GTM efforts

✔️ Refine your messaging and positioning to speak directly to your customers' needs

✔️ Design a cohesive, persona-driven content plan that engages and converts

✔️ Engage in advanced masterclasses and workshops to expand your people-first GTM expertise

Founded by Mark Kilens, previously a marketing leader at HubSpot and Drift, and Nick Bennett, previously a marketing leader at Clari and Alyce. ClubPF is the place that brings people together to learn how to go-to-market that matches the way people buy today.


Stop Marketing Like it's 2000

Start Marketing For How People Buy Today


Here's What Members Have to Say

Join ClubPF, the only GTM community dedicated to pioneering a people-first approach that aligns your go-to-market to how people buy.