A Slack community and resource hub, ClubPF is a group of 600+ forward-thinkers who have noticed that the old generic playbooks B2B companies use to take their products to market are broken.
Mark Kilens, previously a marketing leader at HubSpot and Drift, and Nick Bennett, previously a marketing leader at Clari and Alyce, created ClubPF to be the place that brings people together to learn a way to go-to-market that matches the way people buy today.
1) ClubPF Free that comes with The People-First Advantage book, a monthly webinar, and other practical GTM resources.
2) ClubPF Insider that includes a private Slack group and a resource hub with 200+ GTM templates, frameworks and masterclasses plus:
ClubPF is a group of forward-thinkers who have noticed that the old generic playbooks B2B companies use to take their products to market are broken:
🤷 Buyers are inundated with “meh” content optimized for an algorithm, not humans.
📉 Digital channels are saturated, and have reached the point of diminishing returns.
🍪 We have entered the cookieless future, with an emphasis on privacy and a reliance on first-party data.
🤝 While prospects crave authentic connection, businesses optimize their GTM processes by minimizing the role of people.
🤦 Companies use outdated GTM strategies built for a time before AI — a time that has passed.
If you’re a GTM professional at a B2B company or entrepreneur who wants a better to grow and needs to pick up critical skills to thrive in the new era of GTM, ClubPF is for you.
Pick up new skills to create, capture and convert demand with cutting-edge, people-first GTM strategies.
Ask the community and get fast, honest and relevant feedback from top-performing peers.
Discover hundreds of new frameworks, templates and processes that you can use to take your career to the next level.
Find connections with a group of passionate, friendly status-quo breakers and GTM experts.
Access expert mentorships and get on-demand advice and coaching from pros who have been there, done that.